There are already plenty of expenses to consider when running a veterinary clinic. Though practice owners or managers would love to invest in all types of cutting-edge equipment, it is important to properly evaluate the economic impact and potential return before committing to any investment.

In this presentation, Dr. Brian Evans will focus on endoscopy equipment. Based on data from a peer-reviewed study published in the Journal of the American Veterinary Medical Association (https://pubmed.ncbi.nlm.nih.gov/28306484/), he will talk about return on investment (ROI), marketing plans, and techniques to maximize the utility of endoscopy equipment, as well as create client value in and out of the veterinary surgical suite.